Goldman Sachs Asia Family Offices Focus on Generational Shift

Goldman Sachs is intensifying its legacy planning services in Asia, targeting wealthy families amid the rapid growth of Goldman Sachs Asia family offices and the dominance of family-owned enterprises. The bank is prioritising succession planning, philanthropic engagement and fiduciary services as regulatory changes and intergenerational wealth transfers reshape the market. Many clients are first-generation entrepreneurs from high-growth industries, making governance frameworks and succession structures critical for preserving wealth and managing family relationships. The push reflects a maturing market where family offices are expanding quickly, driven by both new fortunes and the need to plan for generational transitions.