Family Offices Urged to Make Vietnam a Core Allocation After FTSE Upgrade

Vietnam’s promotion to FTSE Russell secondary emerging market status is pushing global and Asia‑based family offices to shift the country from frontier exposure to core allocation, according to Das Family Office strategist Rainer Michael Preiss.

Speaking at the Hubbis Vietnam Wealth Management Forum 2025, he said Vietnam is increasingly viewed as a structural ASEAN growth market alongside China and India.

Preiss urged diversified exposure across listed equities, private equity, real estate and thematic funds as liquidity, transparency and regulation continue to mature.

He added that demographics, reform momentum and supply‑chain shifts are driving sustained inflows as foreign ownership reforms and market access improve, helping Vietnam transition from a boutique allocation to a long‑term portfolio mainstay.