Praxis Strengthens Asia Leadership With Hong Kong Appointments

Praxis Asia leadership expansion highlights its growing focus on family office and cross-border wealth structuring, with new senior appointments in Hong Kong.

The firm named Tom Zierer as Senior Executive Director and promoted Cindy Cheng to Regional Head of Growth and Business Development for Asia.

Zierer, who relocated from Guernsey to Hong Kong in 2025, will lead a 14-member multilingual team serving international clients, while Cheng will oversee regional expansion and intermediary partnerships.

Praxis said the appointments reinforce its long-term commitment to family office services, succession planning, and governance advisory, building on its Hong Kong platform established in 2007 to support global private wealth clients.