Hong Kong Family Offices Attract Growing Interest from European Wealth

Hong Kong family offices are attracting increasing interest from wealthy European families seeking a strategic base for investing across Asia, according to BNP Paribas, as two-way capital flows between Europe and mainland China continue to strengthen.

Lemuel Lee, the bank's head of wealth management in Hong Kong, said affluent European clients are increasingly viewing the city as an ideal location for conducting due diligence, sourcing investment opportunities and negotiating transactions involving Asian technology companies and other regional businesses.

At the same time, wealthy mainland Chinese investors are showing growing interest in expanding investments into Europe.

Hong Kong's appeal has been reinforced by tax concessions introduced for family offices since 2023 and the relaunch of the Capital Investment Entrant Scheme in 2024.

Together with unrestricted capital movement, deep capital markets and direct access to mainland China, these measures continue to enhance the city's competitiveness as an international wealth management centre.

BNP Paribas expects Hong Kong to remain an important bridge connecting European capital with investment opportunities throughout Asia.