Family Offices Power Vista’s Asia Private Jet Push in Japan and Southeast Asia

Asia’s family offices and next‑generation wealthy entrepreneurs are fuelling demand for Vista’s private aviation services as the group puts Japan and Southeast Asia at the centre of its 2026 plan.

Vista, parent of VistaJet and XO, said Japan is its fastest‑growing market, with membership up 67% year on year in H1 2025, supported by outbound corporate investment and ultra‑rich clients seeking global mobility.

Industry data show Japan is set to attract about 600 new high‑net‑worth residents this year and ranks as Asia’s top destination for cross‑border capital, with Tokyo drawing USD5.6bn of inbound investment.

Vista is also stepping up in Southeast Asia, where private jets serve business travel and a booming USD600bn global bleisure market centred on Singapore. For family offices, access and speed are becoming core allocation enablers.