Family Office Crypto Strategy Expands as Li Lin Moves Assets to Bitfire

Family office crypto strategy is evolving as Chinese billionaire Li Lin shifts part of his trading operations into Hong Kong-listed Bitfire Group to scale digital asset activities and tap institutional capital.

The transaction, valued at USD1.6m, will see Bitfire acquire a trading system and investment team from Avenir Group, Li’s single-family office.

The deal effectively transfers part of Avenir’s in-house trading capabilities into a regulated, publicly listed platform, providing broader market access.

This family office crypto strategy move reflects a wider trend among Asian family offices to institutionalise private investment strategies, particularly in digital assets, by leveraging listed structures that can attract external investors while enhancing transparency and scalability.