European Firms Hong Kong Expansion Boosts Access to Asia

European firms Hong Kong expansion strategies are gaining momentum as companies use the city as a base to enter mainland China and wider Asian markets. Italian-owned food importer Bright View and French fintech Libertify, supported by InvestHK, are using Hong Kong as a springboard, benefiting from the city’s financial strengths, global connectivity and government-backed investment support. Bright View, part of Italy’s Inalca Food & Beverage, has expanded to Macau, Zhongshan and other major Chinese cities, with Shenzhen next in line. Libertify, an AI-driven content transformation firm, entered Hong Kong via InvestHK’s Global Fast Track Programme. Authorities highlight Hong Kong’s robust business environment, capital mobility and innovation ecosystem, which hosts nearly 10,000 companies and about 4,700 start-ups.