AXA Global Private Launches From Hong Kong to Target Asia’s Rich

AXA has launched AXA Global Private, a new platform designed to serve affluent clients and wealthy families across Asia from a Hong Kong base.

The AXA Global Private initiative will offer specialised insurance and investment solutions covering luxury properties, art collections and kidnapping-and-ransom risks.

The platform will operate through entities in Hong Kong and Bermuda and initially target clients with assets ranging from HKD10m (USD1.28m) to HKD50m, according to Sally Wan, chief executive for Greater China and the Global Private business.

AXA said the AXA Global Private launch reflects growing demand for sophisticated protection and wealth solutions among Asia’s expanding high-net-worth population.

The move also aligns with Hong Kong’s continued emergence as a cross-border wealth hub.

Boston Consulting Group estimates that approximately USD2.9tr in international assets are managed through Hong Kong, reinforcing the city’s strategic importance to private wealth providers.