Asia-Pacific Investors Lead Global Push into Private Markets, Aviva Says

Asia-Pacific private markets allocations are set to rise as regional investors show the strongest conviction globally, Aviva Investors said.

In Asia-Pacific, only 9% of institutional investors plan to cut private market exposure, while 49% expect to increase allocations, broadly in line with a global trend where 88% plan to add.

Aviva said Asia-Pacific investors are also most enthusiastic about the illiquidity premium, cited by 58%, as improved data helps calibrate allocation models.

Diversification was the top motivation globally at 76%, with investors favouring private equity and infrastructure for the best risk-adjusted returns over five years.

Aviva noted that Asia-Pacific volatility concerns rose to 45% in 2025 from 25% in 2024, while valuations and deal sourcing remain challenges.