The Tourism Authority of Thailand (TAT) is expecting a challenging Q2 2023 as there will be no more pent-up demand by then. TAT said such demand fuelled the market's growth this year. From April, TAT said demand could tail off and tourist arrivals could be slower. The number of visitors in Thailand is expected to hit 10 million during the ‘Amazing Thailand 10 Million Celebrations’ on December 10. However, TAT said the industry should not count on this number as the overwhelming demand today is mostly from tourists who were unable to travel for two or three years. TAT governor Yuthasak Supasorn said tourists with purchasing power and strong demand already took their trips during this winter and will continue until March.
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