As Thailand’s stock market sees trading values drop from an average THB50bn (USD1.485bn) in 2024 to around THB30bn-40bn, Asia Plus Group Holdings plans to diversify into wealth management to boost revenue. Industry competition has intensified as investors migrate to online trading with lower commission fees, pressuring brokers’ profits. Analysts expect more closures or mergers within the sector. Asia Plus, which prepared for this shift through broader services, aims to expand its fund management arm by THB30bn in assets under management this year, including launching a cryptocurrency fund. Tisco Asset Management also aims to grow assets by 5-6%, after reaching THB406bn in 2024. The US market remains a focal point, given corporate tax incentives. Securities firms are rethinking business models.