Singapore Younger Wealthy Clients Drive Banks’ Next-Generation Push

Singapore younger wealthy clients are becoming an increasingly important target for banks as millennials and Generation Z investors start investing earlier and progress more quickly into higher wealth segments.

DBS said the number of millennial retail customers entering its Treasures segment, which covers clients with SGD350,000 (USD277,000) to SGD1.5m in investible assets, tripled in the first half of 2026 from a year earlier.

OCBC recorded an almost 50% increase in customers in their 20s moving into its Premier Banking and Premier Private Client segments.

HSBC reported double-digit growth among Premier clients aged 25 to 35.

Standard Chartered said wealth assets under management among clients aged 30 to 45 increased 70% between December 2024 and June 2026.

The trend is encouraging banks to build longer-term relationships with younger clients well before they reach traditional private-banking wealth thresholds.