A new study conducted by Klook in November 2022 in nine markets, including Vietnam, showed that 79% of Vietnamese tourists plan to have more than one international trip in 2023, and 45% plan to stay abroad for more than 10 days. Among the respondents, travellers from Malaysia, Singapore, and Japan ranked the highest for cost as a concern. However, Vietnamese are among the most excited to travel despite their worries, with 51% intending to spend more on travel in 2023. Beyond the rising cost of travel, concerns around COVID-19 remain, with 39% worried about catching the virus while on holiday. Michelle Ho, general manager of Klook in Vietnam, said that in 2022, Asian travellers, particularly Vietnamese travellers, have reacted and adapted positively to travel changes.
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