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Google sets aside USD9.4m fund to boost Taiwan’s digital media

Google is set to launch a USD9.4m fund over the next three years to help boost the Taiwanese media’s continuing operations and digital competitiveness. Google has come under pressure in some countries to negotiate commercial deals and pay news publishers for their content, though not in Taiwan. Google said it will pay local publishers through what it calls a ‘Taiwan News Digital Co-prosperity Fund’ to strengthen their digital publishing capability. The fund will help Taiwan local media hone digital skills, gain expertise and support the sustainable development of Taiwan’s news industry. Taiwan’s media industry has been facing major competitive challenges in adapting to the digital age. Google pointed out that advertising revenues for traditional media outlets have dropped 70% from 2003 to 2020.

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