Family offices favour India and China in emerging market shift

Global family offices are planning to boost investments in emerging markets, particularly India and mainland China, over the next year, UBS said in its 2025 Global Family Office Report. The survey of 317 single family offices across 30+ markets showed 28% of respondents favoured India, especially among Middle Eastern offices, while 18% planned to increase China exposure, a key target for North Asian investors. Despite broader caution toward emerging markets, Asia-Pacific stood out, with 39% of regional offices eyeing more exposure to mainland China and 22% targeting India and Taiwan. On average, families had net worths of USD2.7bn, with USD1.1bn managed per office. Developed-market bonds and equities remained the top asset choices across regions.