Family office must scale up for bigger deals says PwC

Family offices need to strengthen their operational capabilities to manage larger investment deals as transactions shift toward private equity and direct holdings, according to PwC’s latest study covering 11,000 family offices worldwide. The report finds that while smaller investments remain common, their share has fallen by 12 percentage points over the past decade. Large deal sizes, including those above USD100m, have stabilized after a dip post-2022, with US deals accounting for 47% of global activity. Exits have consistently outpaced new investments, suggesting robust returns. Real estate allocations, especially in multi-family and industrial assets, are rebounding, while impact investing and club deals are gaining traction, particularly in healthcare, education, and renewable energy sectors.