Singapore-based Endowus has expanded its wealth management services to Hong Kong, launching a full-service platform. The digital wealth firm, which manages USD5bn in assets, will offer its fee-only model that excludes commissions and rebates 100 percent of trailer commissions to clients. Starting May 2024, Endowus will introduce ‘Flagship Portfolios’, managed by a 12-person team, aiming to provide clients with diversified, optimised returns through mutual funds from major asset managers like Amundi and BlackRock. Additionally, an upgraded app will feature new investment opportunities in private markets and hedge funds, making semi-liquid and liquid private equity more accessible to professional investors in Hong Kong.