Boston’s Bain & Company has unveiled its inaugural office in HCM City, Vietnam, building on its two-decade history of serving the region. Wade Cruse, the Southeast Asia managing partner, highlighted Vietnam’s status as a rapidly growing economy in the Southeast Asian market. He emphasised Bain’s dedication to local and global collaborations, especially in technology, digital innovation, and sustainability. The move complements a signed agreement with FPT Digital, aiming to boost Vietnam’s digital transformation. Bain’s expertise largely spans business transformations, technological innovation, sustainability, and M&A advisory. Globally recognised, Bain operates in 65 cities across 40 countries, serving over 60% of the Fortune 500 with a team of more than 18,000 professionals.
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