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Asian wealth clients unhappy with mobile apps, Accenture reports


In a recent report by Accenture, only 47% of wealth clients in Asia expressed satisfaction with their firm's mobile app. The report, which surveyed over 3,700 investors and nearly 600 relationship managers across 12 Asian markets, highlighted performance disruptions, including bugs or crashes, and scheduled app downtime as key issues. Furthermore, 58% of respondents found that accessing desired features required too many steps. Singapore led the satisfaction rating at 64%, while Japan and New Zealand lagged at 31%. Despite high demand, roughly 75% of all assets, including equities, fixed income, private equity, and digital assets, were not fully supported on most wealth management apps in the region. David Wilson, Accenture's wealth management lead for growth markets, emphasised the importance of a reliable, feature-rich mobile app for firms' growth and client retention.


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