AI Investment Advice Grows, but Human Advisers Remain Essential

Artificial intelligence is becoming an increasingly important source of investment research, but affluent investors continue to rely on professional advisers when making major financial decisions, according to HSBC Hong Kong.

The AI investment advice survey highlights growing adoption of digital tools while reinforcing the enduring value of human expertise.

The study, covering nearly 10,000 investors across 10 markets, found that more than three-quarters of Hong Kong respondents already use AI for finance and investment purposes.

Globally, 53% preferred a hybrid model combining AI investment advice with guidance from professional advisers.

Among Hong Kong investors, 60% said a financial adviser or institution provided their most recent investment idea, compared with only 29% who relied primarily on AI.

Around 80% valued advisers for reassurance and market context, while 72% sought strategic planning expertise.

HSBC said it plans to expand AI-powered wealth-management tools to help advisers provide faster, more personalised services without replacing human judgement.