About 58% of Vietnam's digital consumers have used fintech services such as online banking solutions, e-wallets, money transfer applications, and digital banking, according to the latest SYNC Southeast Asia report. Overall, nearly 80% of the country's population are digital consumers. The report also noted that the e-commerce market is the dominant platform among Vietnamese consumers, accounting for 51% of online spending. Social networks account for nearly half of online discoveries, including images at 16%, social media videos at 22%, and related tools such as messaging at 9%. Social media and related tools such as messaging were paramount channels for Vietnam's digital shoppers during the consideration period, accounting for 44% of survey respondents, according to the report.
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