Hong Kong Investment Funds Association (HKIFA) CEO appointment sees the industry body name Paula Ip, a former UBS Global Wealth Management executive, as chief executive officer with immediate effect. Ip brings more than 30 years of experience in asset management and wealth advisory and most recently served as a managing director at UBS Global Wealth Management overseeing fund advisory and distribution across North Asia. She previously held senior roles at UBS, GAM, ING and J.