Hong Kong has quietly moved from talking about family offices to competing hard for them. The government hit its original target of attracting 200 family offices by end‑2025 ahead of schedule, helped by a dedicated policy statement in 2023 and a very public courtship of UHNW families. Rather than declaring victory, policymakers are now in “Family Office 2.0” mode: deepen the ecosystem, upgrade the tools, and make Hong Kong a default base for regional and global wealth. What d