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Prudential Vietnam extends bancassurance deal with VIB


Prudential Vietnam and Vietnam International Bank (VIB) have extended their exclusive bancassurance collaboration until 2036, marking an important advancement in their relationship and aiming to boost the Vietnamese bancassurance industry. For the first time, the partnership will include the quality of consulting and insurance contract service in the cooperation agreement, establish a Joint Customer Conduct Committee for better business control, and arrange the distribution of product portfolios and customers. Phương Tiến Minh, CEO of Prudential Vietnam, expressed his optimism about this extension, seeing it as a move towards improving service quality and providing the right solutions to customer segments for both parties. The collaboration also aligns with the Vietnamese Government’s direction to enhance the life insurance industry’s contribution to economic development and social security.

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