Financial institutions from various Asian countries are actively engaged in mergers and acquisitions (M&A) and investing in Vietnamese commercial banks to boost their consumer lending business. Following the acquisition of Citigroup's consumer banking division in Vietnam by United Overseas Bank Limited (UOB), which includes secured and unsecured lending portfolios, retail deposit, and wealth management businesses, other multinational financial groups are also joining the trend. Experts predict that with the involvement of these corporations, Vietnam's consumer finance market will experience significant growth with diverse products and services, and digitalisation in microfinance. In addition to multinational firms, large Vietnamese corporations such as Masan, FPT, Viettel, and Bamboo have made substantial investments in consumer finance. To remain competitive and expand their market share, major financial institutions are prioritising investments in digitalisation.